The B2B platform for software companies to do business.
B2B.ID exists so a company can state once — clearly and truthfully — what it solves, who it is for, what it has proven and what it is looking for, and be found, understood and chosen on that basis.
Good software goes unchosen for a bad reason.
Most software companies are not short of a product. They are short of a way to be found by the businesses that need exactly what they do. Directories sort them into categories nobody searches for. Review sites reward whoever has the most reviews. Marketplaces reward whoever pays for placement. Cold outreach starts every conversation at zero.
Meanwhile the business with the problem — the one that would choose you in a minute if it understood you — is searching by the problem, comparing on fit, and asking someone it trusts for a recommendation.
B2B.ID puts a structured business identity in the middle of that: a B2B ID. It states the problem you solve, who you are right for, your use cases, integrations and offerings, the proof you are entitled to publish and what you are looking for right now. Businesses find it by need. When it fits, it can be recommended. Contact happens through structured requests, and you decide what to accept.
saas.b2b.id is the front door for SaaS, tech and AI companies into B2B.ID, the same platform every kind of business uses to do business.
Your website persuades. Your B2B ID gets you chosen.
They do different jobs. A website explains your product to people who already found you. A B2B ID is structured so a business starting from a problem can find you, judge fit quickly and act.
Your owned marketing and product presentation.
Built to explain your product to people who already found you. Yours to design, yours to own. Keep it.
- Product pages and pricing
- Brand story and content
- Sign-up and demo flows
- Docs and support
Your structured business identity for doing business.
Built so other businesses can quickly understand what you solve, who you are right for, the proof behind you and how to work with you.
- Discovery
- Recommendations
- Trust
- Opportunities
- Partnerships
- Relationships
- Structured requests
- Doing business
Six principles the platform is built on.
Businesses start from a problem
Nobody wakes up wanting a category of software. They wake up with late invoices, repeat tickets, a report that took a week. A company that states the problem it solves in the buyer's words is the one that gets found.
Fit should be legible
Who a product is right for, what it connects to, what it has proven — these should be readable in a minute, not reverse-engineered from a pricing page and three demos.
Every conversation should start with context
Structured requests replace cold outreach. A meeting, quote, introduction or partnership request carries the sender's B2B ID and the reason for fit. The receiving business decides.
Partnerships are how software is bought
Integrations, resellers, channel, implementation, design, referral and distribution partners are not a side channel for SaaS — they are how most products reach the customers they fit.
Say only what you can support
No fabricated proof, no guaranteed outcomes, no borrowed logos. A B2B ID is only useful if what it states is true — so that is the standard we hold the platform, and ourselves, to.
The company decides
What to publish, what to look for, which requests to accept. B2B.ID makes you findable and choosable; it does not sell your data or speak on your behalf.
The company behind B2B.ID
B2B.ID is operated by Referrers LLC, 30 N Gould St Ste N, Sheridan, WY 82801, USA. Questions about the platform, partnerships or press go to the contact page. How we handle trust, proof and data is on the trust page.
State what you solve. Be chosen for it.
Create your B2B ID and make it easy for the businesses you fit to find, understand and work with you.
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