Practical guides for SaaS companies doing business.
How to write a B2B ID, define the problem you solve, publish proof businesses trust, and set up the partnerships that fit how your product is bought.
How to write a B2B ID that gets your SaaS chosen
The seven fields that make a B2B ID work — problem solved, ideal customer, use cases, integrations, offerings, proof and what you are looking for — and how to fill each one so another business can act on it.
7 min readRead guideHow to define the problem your software solves
Most SaaS describe themselves by category and feature. Businesses buy by problem. A practical method for writing the problem statement that makes your B2B ID discoverable.
5 min readRead guideProof businesses trust: what to publish on your B2B ID
Named customers, testimonials, case studies, results and external evidence — which forms of proof move a B2B decision, and how to publish them without overstating anything.
6 min readRead guideIntegration partnerships for SaaS: how to find and structure them
How to identify products with overlapping customers, make a partnership request that gets a yes, and agree the practical terms — from a company that has to keep shipping while it does it.
7 min readRead guideReseller and channel partnerships for SaaS: a practical guide
The difference between resellers, channel partners and implementation partners, what each needs from your B2B ID, and how to state a partnership you can actually support.
6 min readRead guideHow to recruit design partners for a new product
For SaaS and AI teams shipping something new: how to describe the design-partner commitment, attract the right profile and avoid the waitlist trap.
5 min readRead guideHow to describe what you are looking for — and act on opportunities
The "looking for" field is what turns a B2B ID from a profile into commercial intent. How to set it, how opportunities appear, and how to respond with a request that gets a reply.
5 min readRead guide
Put the guides to work.
Create your B2B ID, state the problem you solve and what you are looking for, and let relevant businesses find you.
One B2B ID. Every commercial relationship.
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