The language of doing business on B2B.ID.

B2B ID

The structured business identity a company creates on B2B.ID. It states what the company does, the problem it solves, who it is right for, its use cases, integrations and offerings, the proof behind it and what it is looking for — so other businesses can find, understand and work with it.

B2B.ID

The B2B platform for doing business. Companies create a B2B ID, define their commercial intent, discover other businesses, send and receive structured requests and build relationships. saas.b2b.id is the SaaS front door into the same platform.

Channel partner

A company that carries your product to market as part of a broader offer — for example an MSP, a marketplace or a solutions provider. Channel partners need a clear reason your product belongs in their stack.

Commercial intent ("Looking for")

The statement on a B2B ID of what a company wants right now — customers, integration partners, resellers, channel, implementation, design or referral partners, distribution. It tells other businesses which requests are welcome and drives which opportunities are surfaced.

Design partner

A customer that uses an early product and helps shape it, usually in exchange for early access, pricing or roadmap influence. A B2B ID can state that a company is looking for design partners and describe the commitment.

Discovery

How businesses find B2B IDs on B2B.ID: by the problem solved, the profile served and the capabilities offered rather than by brand name. A business describing a need is matched to B2B IDs whose fields fit.

Distribution partner

A platform, marketplace, provider or adjacent product through which your software reaches customers you would not reach directly.

Ecosystem

The set of products, partners and customers around a company. Your next customers often arrive through another company's ecosystem; a B2B ID makes you legible inside it.

Fit

The degree to which a B2B ID's problem solved, customer profile, integrations, offerings and proof match a business's need. Fit — not follower count or ad spend — is what B2B.ID is organised around.

Ideal customer profile (ICP)

The company type, size, team, industry and stage a product works best for. On a B2B ID it appears as "best for" and lets businesses rule themselves in or out quickly. A specific ICP is what makes a company recommendable.

Implementation partner

A consultancy, agency or integrator that deploys, configures and supports your product for customers. Implementation partners need documentation, a technical contact and proof that recommending you is safe.

Integration partner

A product your customers already use, connected to yours so both become more valuable. Shared customers make integration partners a durable source of recommendations.

Opportunity

A need a business has chosen to describe on B2B.ID — a tool to replace, a partner to find, a capability to add — with the profile of company that should respond. Other companies can view it and respond with a structured request.

Problem solved

The field on a B2B ID that states, in plain language, what a product fixes for a business — written the way a buyer would describe the need before they knew the product. Discovery on B2B.ID starts here rather than from a category label.

Proof

Evidence on a B2B ID that a company does what it says: named customers, testimonials, case studies, delivered results and external evidence such as certifications or reviews. Companies publish only proof they are entitled to share.

Recommendation

When a B2B ID clearly fits a need a business has described, it can be recommended to that business. Recommendations follow from fit — problem, profile, integrations, proof — not from paid placement.

Referral partner

A company that introduces customers to you, typically because it serves the same profile with a different offer. Any referral terms are agreed directly between the two companies.

Request Introduction

A structured request asking a business to introduce you to another company it works with, with context on why the introduction fits.

Request Meeting

A structured request to talk — typically from a business with a need to a company whose B2B ID fits it.

Request Partnership

A structured request proposing a longer relationship — integration, reseller, channel, implementation, design, referral or distribution — sent to a company whose B2B ID states it is open to that partner type.

Request Quote

A structured request for commercial terms on a defined need, sent to a company whose offerings appear to fit.

Reseller partner

A company that sells your product to its own customers, often contracting them directly. Resellers need margin, enablement and a product that fits customers they already serve.

Saved businesses

B2B IDs a company has saved for later — potential customers, partners or suppliers — so it can return to them when a need or opportunity becomes concrete.

Structured request

The only way one business contacts another on B2B.ID. A request carries the sender's B2B ID, the reason for fit and what is being proposed. The receiving business accepts or declines. There is no unrestricted inbox.

Use case

A workflow or job a product supports for a given customer profile. Use cases sit between the problem solved and the feature list and help a business understand whether a product fits how it actually works.

Verification

Confirmation of aspects of a B2B ID where B2B.ID supports it. Verification does not guarantee outcomes; it helps businesses trust what a B2B ID states.

See these in context: What is a B2B ID?, how it works or the guides.